All About the Beauty of Joseon: The Korean Skincare Brand with Ancient Wisdom

In the skincare world, there's always something new and exciting to discover. And one brand that's been generating a lot of buzz lately is Beauty of Joseon. In this blog post, we'll explore the brand's history and philosophy, highlight some of its best-selling products, and discuss why it's a favourite among beauty enthusiasts. Whether you're a skincare pro or a novice, Beauty of Joseon offers something worth discovering. Get ready to experience the innovation of this brand and discover what it has to offer!

The brand background

Inspired to create a skincare line that blended ancient Korean beauty rituals with modern technology, Beauty of Joseon was established by the brand's founder, Sumin Lee. She drew knowledge from the donguibogam, a medical record of the Joseon Dynasty, which ruled Korea from the late 14th century to the late 19th century - and created a line of skincare products that focused on natural ingredients and gentle formulas.

What is unique about the brand?

• Using Natural Ingredients

The concept behind Beauty of Joseon is to create skincare products that are both effective and gentle on the skin. The brand aims to improve skin health and provide anti-ageing benefits by using natural, high-quality ingredients. The brand's commitment to using only the best ingredients has helped it gain a loyal following among beauty enthusiasts looking for effective and safe products for their skin.

• Introducing the Traditional Korean Beauty Rituals

One of the strengths of Beauty of Joseon is its focus on traditional Korean beauty rituals. The brand draws inspiration from the time-honoured beauty practices of the Joseon Dynasty, which used natural ingredients to improve skin health and achieve a glowing complexion. By incorporating these ancient rituals into its skincare products, Beauty of Joseon offers a unique approach to skincare that sets it apart from other brands.

• Affordable Price Range

The brand is also known for its effective and affordable products. The brand's products have been praised for their ability to improve skin texture, reduce the appearance of fine lines and wrinkles, and provide a radiant, youthful glow.

The 5 Best Products from Beauty of Joseon

1. BEAUTY OF JOSEON Ginseng Cleansing Oil (210ml) - £19.95

Infused with nourishing ingredients such as ginseng, soybean, and olive fruit oils, this formula gently dissolves makeup, dirt, and impurities. The lightweight texture leaves skin feeling clean, soft, and hydrated. Perfect for all skin types, but especially sensitive skin - this cleansing oil is free of harmful ingredients like parabens, sulfates, and phthalates.

2. BEAUTY OF JOSEON Red Bean Refreshing Pore Mask (140ml) - £20.00

If you are looking for something with large pores, try this wash-off mask! The nourishing mask provides pore care and regulates excess oils. Infused with Kaolin and Red Bean Extract, it gently exfoliates, balances oil levels, and minimises pores for combination to oily skin types. The soft mud texture and anti-oxidants leave the skin smoother and clearer.

3.  BEAUTY OF JOSEON Glow Deep Serum (30ml) - £13.90

This best-selling powerful, brightening serum is a best match for those who would like to get rid of hyperpigmentation! Formulated with natural ingredients exemplified by rice bran water, this serum deeply hydrates and improves skin texture, leaving you with a healthy, radiant glow. The lightweight formula absorbs quickly into the skin, leaving it feeling soft, supple, and rejuvenated.

4. BEAUTY OF JOSEON Dynasty Cream (50ml) - £22.00

Keeping moisture levels is always the biggest key in Korean skincare, and we cannot emphasise the importance of introducing a hydrating moisturiser. This cream contains traditional Korean herbal ingredients like rice bran water and ginseng roo, providinge soothing and hydrating benefits. Its slightly dense texture makes it perfect for dry and sensitive skin, leaving it radiant and plump. 

5. BEAUTY OF JOSEON Matte Sun Stick: Mugwort+Camelia SPF 50+ PA++++(18g) - £19.95

If you are into skincare, you might have recognised how hyped the sunscreen from Beauty of Joseon! Their sun stick features Mugwort and Green Tea Extract to soothe and nourish the skin. Its Silica-infused formula controls oil and sebum production, providing a matte finish and reducing unwanted shine - which makes it suitable for oily and combination skin types!